adidas Predator: No Preds, No Goals 2024

The campaign for the adidas Predator Elite reintroduced the iconic boot through a disruptive, villain-led narrative. Titled “No Preds, No Goals,” it positioned José Mourinho as a mastermind figure “hijacking” football culture, taking over social platforms and matchday environments to suggest that without Predators, goals simply don’t happen. The campaign blended dark humor with nostalgic cues, culminating in a reveal that reinforced the boot’s legacy and competitive edge. As Motion Designer, I contributed to the visual execution across campaign assets, including designing “hacked” LED boards at Emirates Stadium during a live Arsenal F.C. match, integrating the narrative directly into the game environment.