adidas Terrex

For the adidas Terrex Free Hiker GTX 2024 collection, I art directed and designed a series of Instagram carousels built around the “Go Further” tagline. The visual approach fused multiple environments into single, layered compositions—merging different terrains and moments into one cohesive world. Alongside the still carousels, I developed animated versions for Reels and Stories, bringing these hybrid scenes into motion while maintaining a clean, premium aesthetic.