Gatorade Greatness 2022

The “Greatness” campaign for Gatorade reframed performance as a mindset, pairing Lionel Messi with everyday athletes to show that greatness isn’t reserved for the elite. Built for social, the work captured raw moments of effort, discipline, and progression across all levels, positioning Gatorade as fuel for anyone putting in the work. As Art Director and Motion Designer, I shaped the visual direction and created a suite of dynamic, platform-first assets to drive the rollout.