adidas Basketball: Eurocamp 2023

For adidas Eurocamp 2023, the campaign highlighted the event’s role as a global stage for emerging basketball talent and a key bridge to professional pathways like the NBA and EuroLeague. Through a series of teaser and launch assets for adidas Basketball social channels, the work focused on the intensity, diversity, and high-stakes nature of the camp, building anticipation ahead of tip-off. As Art Director and Designer, I developed the visual direction and created a flexible system of motion-led assets to support the rollout.