Starbucks Winter and Spring Campaigns 2024

For Meta, Queens of the Metaverse reimagined virtual spaces as platforms for creativity, identity and self-expression by collaborating with drag artists and emerging queer designers. As art director and motion designer, I helped shape a concept that merged digital and physical worlds, co-creating bold looks in VR and bringing them to life through an immersive XR runway experience in London. Designed to make the metaverse more accessible and culturally relevant, the campaign delivered over 500 million impressions through a mix of organic, paid and influencer content, while fostering genuine community engagement, reaching audiences of 30M+ via talent channels and hosting a live event attended by 300+ guests.