ATP Immersive Highlights

For the Nitto ATP Finals, I led the concept, art direction and motion design of a campaign that reimagined how tennis highlights are experienced. The idea was to move beyond traditional viewing by transforming real match footage into immersive, shareable moments using CGI, 3D overlays and an interactive AR filter. We created a world-first augmented reality highlight format that brought fans closer to the action while engaging entirely new audiences, ultimately driving over 9.2 million views and strong social interaction.